Turkish cotton towel is woven with longer fibers than your average terrycloth beach towel.

WHICH CREATES A STRONGER, SOFTER, AND MORE ABSORBENT MATERIAL, LITERALLY EVERYTHING YOU COULD ASK FOR IN A TOWEL. TURKISH TOWELS BECOME SOFTER AND MORE ABSORBENT WITH EVERY WASH. THE STRENGTH OF THE TURKISH COTTON FOUND IN EVERY SAND CLOUD BEACH TOWEL GIVES YOU THE RELIABILITY YOU NEED IN A TOWEL, WHICH MEANS YOU CAN TAKE IT ON ALL OF YOUR CRAZY SUMMER ADVENTURES.